Thailand News » East News Thailand » East » Tourism: Thailand shifts to value-driven tourism as 2026 outlook is scaled back
The Tourism Authority of Thailand (TAT) reaffirms that the country’s tourism strategy is guided by The New Thailand vision, where Value over Volume drives long-term sustainability and meaningful ...
News Thailand » East » Tourism: Thailand airfare shock as fuel crisis and taxes push travel costs up 40%
Rising air ticket prices are creating new challenges for Thailand’s tourism and travel sector, as global fuel costs, geopolitical tensions, and higher aviation-related taxes continue to push fares ...
News Thailand » East » Tourism: The Global Tourism War Economy Seen From Amazing Thailand
Escalating conflict in the Gulf region is sending ripples through global markets and the tourism sector. While Thailand remains geographically distant from the crisis, rising oil prices, airspace ...
News Thailand » East » Tourism: Thailand adjusts tourism strategy amid energy crisis
Thailand has announced a major adjustment to its tourism strategy in response to declining long-haul arrivals, shifting greater focus toward domestic travel and short-haul markets amid global ...
News Thailand » East » Tourism: Thailand tourism faces Q2 strain as arrivals seen falling
BANGKOK: Thailand's tourism sector is heading into the second quarter of 2026 under growing pressure, as the early momentum seen at the start of the year begins to fade and fresh external risks weigh ...
News Thailand » East » Tourism: Thailand drives journey to sustainable tourism leadership
The Tourism Authority of Thailand (TAT) has reaffirmed its role as a global leader in sustainable and responsible tourism, underscoring its commitment to embed sustainability across the country’s ...