Thailand News » Central News Thailand » Central » Tourism: Thailand drives journey to sustainable tourism leadership
The Tourism Authority of Thailand (TAT) has reaffirmed its role as a global leader in sustainable and responsible tourism, underscoring its commitment to embed sustainability across the country’s ...
News Thailand » Central » Tourism: Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026
The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in The New Thailand and signalling ...
News Thailand » Central » Tourism: Thailand Tourism in 2027: High Value Doesn’t Have to Mean High Price
Thailand wants 2027 to transform its tourism industry, but what will actually change for visitors? Perhaps high-value tourism shouldn’t simply mean higher prices. From local experiences to no-fly ...
News Thailand » Central » Tourism: On Location at Thailand Travel Mart 2025: What's Trending in Thailand Tourism
TTM+ attracted 450 Thai tourism operators and 406 buyers from 53 countries. (Photo Credit: Sara Perez Webber) Call it the “The White Lotus” effect—U.S. tourism to Thailand is on the rise, as travelers ...
News Thailand » Central » Tourism: TAT expands ASEAN India+ Shoppers in Thailand 2026 to drive tourism spending
The Tourism Authority of Thailand (TAT) has officially announced the third edition of ASEAN India+ Shoppers in Thailand 2026, expanding participation across ASEAN and South Asia. Running from ...
News Thailand » Central » Tourism: Thailand Return to Mass Tourism
As Lunar New Year travel patterns continue to evolve, Thailand is once again emerging as a preferred destination for Chinese holidaymakers, particularly as Japan becomes less attractive for mass ...
News Thailand » Central » Tourism: Thailand Is Having A ‘White Lotus’ Travel Moment—Even Before Season 3 Kicks Off Sunday
With Season 3 of HBO’s “The White Lotus” launching Sunday night, Thailand is already seeing a double-digit boost in travel demand from American fans of the show. Thailand is expecting a big tourism ...